Amy Funk
Web Project Manager
Hired June 2008
Education:
Augsburg College in Minneapolis: Bachelor of Arts Degree in Business
The Road to Risdall:
Amy started her career (and love affair for all things interactive) at West Legal Education Center, a start-up division of Thompson West. There she quickly moved from managing email marketing campaigns to overall online marketing and web strategy (everything from email, display advertising, SEO/SEM, and multi-channel lead generation campaigns) with Foundation Press Publishing, another division of Thompson West.
From Thomson West, Amy moved to the Auto and Home Division of Met Life where she had the tantalizing opportunity to construct eMarketing strategies.
Her next stop was Colle+McVoy where, as an Interactive Strategist, she was responsible for developing, advancing and implementing digital business strategies for agency clients including: Aveda Institute, Cenex, Land O’Lakes, and Time Warner Cable Business Class.
The Right Stuff:
As documented by her pre RMG experience, Amy offers her clients web strategy and project management expertise in a wide variety of online marketing projects.
Proudest Moment:
Beating my older twin sister at arm wrestling.
Sweet Tooth:
Anything with coconut and chocolate is OK with Amy.
Time Off for Good Behavior:
Outside the office, Amy is very active and enjoys everything from playing softball/basketball/tennis to yoga. She also confesses to being a big movie buff (“Any movie with a 80+% on rottentomatoes.com and I’m there.”)
Who Knew:
While on the surface she may appear mild mannered, inside Amy is extremely competitive; “having an older twin sister will do that to a person” (see proudest moment). She also has a huge fear of all animals (“yes, even cute little puppies.”)
Outstanding in Her Field:
Amy managed the strategy and development of an agriculturally focused interactive flash game for a client. The game saw a 40+% conversion rate, which only goes to show how highly-targeted, fun, interactive, and viral web opportunities can work for any audience, even farmers.
Account Experience:
Thompson West, Aveda Institute, Cenex, Land O’Lakes, and Time Warner Cable Business Class.