Ashley Bruce
Associate Strategist
Hired: June 2009
Overview:
As an Associate Strategist, Ashley conducts quantitative and qualitative research for her clients in order to gain a better understanding of their target audience, brand perceptions, and other factors that influence opinion and behavior.
Using an analytical eye to decipher research results and an innovative perspective to uncover insights, Ashley then develops branding, positioning and messaging strategies that will drive her clients' marketing communications.
Education:
University of Wisconsin - Madison; BA in Journalism and French
Before Risdall:
Before joining the team at RMG, Ashley worked as a Search Marketing Specialist at TopRank Marketing.
Notable Achievements:
• At TopRank, Ashley managed all client paid search campaigns from ad creation through reporting & analysis, increasing lead capture by more than 25%.
• Also at TopRank, Ashley successfully developed and deployed compelling messaging and approach strategies that helped differentiate her clients from competitors and resonated well with target audiences.
Client Experience:
Chief Manufacturing, McKesson, PRSA, PRWeb, NWA WorldVacations Travel Blog
Off the Clock:
During her free time, Ashley enjoys working out, watching movies, traveling and spending time in the sun.