Jeff Busch
Executive VP, National Accounts
Hired: July 2008
Overview
With over 25 years experience in marketing, advertising and branding structure, Jeff provides insightful leadership experience in both corporate and agency provider sectors. Recognized for superior marketing management, branding acumen, client/industry relations and effective uses of limited budgets, Jeff is highly adept at all phases of project planning, budgeting, research, creative, analysis, media, and personnel management.
Education:
- Washington State University; Bachelor of Arts, Advertising/Marketing Communications
Before Risdall:
As the former President and Creative Director of his own award-winning Seattle-based advertising agency, Busch & Company, for 16 years, Jeff provided breakthrough branding and marketing campaigns for a wide variety of clients in retail, high-tech/software, healthcare, financial and manufacturing, to name just a few.
Jeff was also Vice President of Marketing at Retail Pro Software, based in La Jolla, CA, and as Senior Vice President at Stanton, Bondo & Company (advertising), in Seattle, where he managed a $2,000,000 DIY Home Improvement Chain account.
Notable Achievements at Risdall: Jeff successfully managed two short-notice projects that involved creating an online medical reference for a major healthcare provider, (myoptumhealth.com). Jeff also managed the design and construction of a new and highly search optimized website for Microbond (coretrate.com). As a result of this work, the client receives multiple business prospects a week through the website.
Clients Experience:
Microsoft, Safeco Insurance, Northwestern Trust, Star Rentals Corporation, Attachmate Software and Hallmark Refining Corporation, SharePoint Credit Union, Key Med Healthcare, myoptumhealth.com, Rustic Ridge pillows and comforters, United Scientific, and Medicom Interactive Health Tools, among others.
Awards:
Jeff has been awarded five Telly Awards and numerous other industry honors for marketing/advertising excellence.